I would like to commend the organising committees of their hard work and unceasing commitment in hosting this prestigious international award “The Asia Pacific International Honesty Enterprise – Keris Award” for the fifteen consecutive years since its inception in year 2002.
Every business enterprises are supported by important business pillars. Two of these essential pillars are honesty and integrity. Without these two essential supporting pillars, the risk will be the ultimate collapse of the business structure. Honesty is defined as the “fairness and straightforwardness of conduct”, and integrity is the “firm adherence to a moral code or values”. The quality of these two pillars can be tested in real time.
I am confident that this award will continue providing a superior “Honesty” benchmark in the Asia Pacific’s region, to recognize and honour Asia Pacific enterprises and entrepreneurs who have demonstrated outstanding honesty and integrity. I sincerely hope that more business enterprises will participate in this Award and continue to strive to become excellence with great reputation of honesty and integrity in their business operation and dealings. Honesty and integrity will then be the hallmark of all great business enterprises in this region.
Finally, I would like to extend my heartfelt congratulations to all the award winners. I sincerely hope that you continue to uphold the great value and quality of honesty and integrity, and also influencing others to achieve the same success.
YAB DATO’ SRI HAJI MOHD NAJIB BIN TUN HAJI ABDUL RAZAK
In a competitive and morally imperfect world, business people are often faced with serious ethical challenges. It is all too easy to compromise our principles to get that first deal or to make that lucrative sale, but in the end, those decisions can destroy our business.
The chinese saying, “one cannot be successful without credibility.” sums up the crucial importance of having proper values when striving to achieve growth and success. This is especially pertinent to new entrepreneurs whose foremost goal is for thier business to survive. Although laws and customs vary from country to country and standards of ethics may vary in different business environments, the fundamental principles of honesty and intergrity serve as time-tested standards.
Typically, the incentive to maintain ethical behavior within a company comes down from the top. When CEOs and entrepreneurs are committed to honesty in all their dealings with their customers and business partners, this culture will permeate their organisation as employees adopt the ethics and values of their leaders. The practice of strong business ethics is the ultimate win-win for everyone.
I would like to congratulate the organisers and all those involved for their initiative and perseverance in organising “The 7th Asia Pacific International Honesty Enterprise – Keris Award 2008”. I see this coveted award as an opportunity to reinforce the importance of adopting and maintaining ethical practices in business.
On the occasion of the Keris Award Presentation Ceremony, I congratulate this year’s recipients and hope that their strong business ethics will be emulated by others.
YAB DATO’ SERI ABDULLAH HAJI AHMAD BADAWI
Ex-Deputy Minister in
The Prime Minister’s
Ex-Deputy Minister of Works
Minister of International
Trade & Industry
Chief Minister of Selangor